Shortlisted for the 2014 BIMA Awards !

We found out today that we have been shortlisted for a BIMA award in the category of Performance for the Glenfiddich Xmas 2013 activity.

BIMA put it best themselves:

"Congratulations to the finalists of the BIMA Awards 2014. Fifty of the leading practitioners in digital judged a record number of submissions – with the superb quality of entries giving them a tough time arriving at this list. The names and projects set out below are the cream of an incredibly high standard across the board. We thank the judges for their time and effort and also take our hats off to all the entrants for their enthusiasm for the BIMA Awards 2014."

Here is the synopsis of the entry (with the numbers taken out for privacy):

We increased Glenfiddich’s share of voice in the run-up to the Christmas period by X% by using a female brand advocate, whisky blogger Alwynne Gwilt, to create an in-depth gift guide.

Our decision was informed by the knowledge that the majority of people giving single malt Scotch whisky as a gift at this time are women, an area of the market that’s traditionally under-represented.

We created a guide that provided gifters with valuable information to help them make a purchasing decision as well as giving them useful knowledge about Glenfiddich that they could pass along to help the recipient enjoy their gift.

The competition (below) looks pretty hot but fingers crossed for the awards night on 18th September - Good luck to all ;-?

'Buying a car': Car loans SEO campaign — Barclays Bank PLC

Cashing in on search engine success — Absolute Digital Media

Future proofing search strategy — Epiphany

Glenfiddich — Gravity Thinking

Putting Forest Holidays on the map for UK holidays — Propellernet

Gravity Thinking appoint new Creative Director

This week our new Creative Director, Martyn Gooding joins the Management Team here at Gravity Thinking as we continue to bring in new talent and deepen and grow our capabilities and experience. 

Martyn is an award winning creative with some amazing experience having worked at Leo Burnet, Ogilvy One, Syzygy and Stack prior to being Creative Director at Imagination. His experience covers a brands such as Ford, Land Rover, HSBC, Samsung, IBM, Cadbury and Cancer Research UK.

Martyn will take responsibility for all creative output on all clients and will assist the Management Team in delivering the next phase of growth at the agency. Welcome Martyn.

Gravity Thinking pick up Tullamore Dew Website

Gravity Thinking have been appointed by William Grant & Sons to manage and develop the Tullamore Dew global website presence from April 2014. Initial activation projects are underway and will be launching over the coming months.

Tullamore Dew is one of Ireland's finest whiskeys. First distilled in 1829 in the small town of Tullamore in County Offaly in the heart of Ireland. The name derives from the initials of an early owner, Daniel E Williams - DEW. Tullamore Dew is a favourite among Irish whiskeys for its distinctive, accessible taste, enjoyed on its own, over ice or with a little water. Connoisseurs describe Tullamore Dew as "Subtle, smooth and with a pleasant maltiness combined with charred wood undertones and the natural flavour of golden barley." www.tullamoredew.com

Gravity weigh-in on another important football debate. Who has the most optimistic fans on Twitter this year?

To follow up on the success of our #MoyesOut vs. #WengerOut graph last month, we decided to dip our toe in the topical waters of premier league debate again. This time we were looking at the premier league’s (yet to be decided) top 4, and which of them had the most confident supporters on Twitter throughout the year. To do this we scraped Twitter mentions of users who had mentioned one of the top 4 teams, along with any number of variations around ‘win the league’. The results came out as expected – a lot of false hope from Arsenal fans towards the end of 2013, and a few peaks in mentions for Liverpool after the 5-0 Spurs thrashing. However, perhaps the biggest insight was the lack of conversation for Man City throughout the year – only 6% of all mentions had specifically implied that City would win the league, in comparison to 30% for Arsenal and 51% for Liverpool (13% for Chelsea). Whilst the results weren’t quite as overwhelming as our first graph, we still garnered over 12,000 views of the Gravity branded graph itself (according to imgur.com) and 167 upvotes (+83 comments) on the initial Reddit post.

Spirit of a Nation campaign for Glenfiddich

This month brings a close to the Spirit of a Nation campaign that Gravity have developed for Glenfiddich along with our inter agency friends at Captive Minds, The Village and Purple. The campaign was activating Glenfiddich’s sponsorship of the Walking With the Wounded South Pole Allied Challenge which took place in December 2013 and was headed up by their Patron Prince Harry. At the heart of the campaign was the limited edition Spirit of a Nation expression, two bottles of which traveled to the South Pole. One was used to toast the amazing achievement and the other will be auctioned for the charity. The campaign has been a massive success with thousands of people supporting the campaign and some amazing media coverage.

Gravity Thinking attends SXSW 2014

This month we’re off to SXSW in Auston Texas for the third year running. Andrew and Michaela will be tweeting and blogging their way through 5 days of interactive thought leadership. Tough gig. Visit our blog for updates http://gravitythinking.blogspot.co.uk/2014/03/magic-or-logic-sxsw.html