BIMA put it best themselves:
"Congratulations to the finalists of the BIMA Awards 2014. Fifty of the leading practitioners in digital judged a record number of submissions – with the superb quality of entries giving them a tough time arriving at this list. The names and projects set out below are the cream of an incredibly high standard across the board. We thank the judges for their time and effort and also take our hats off to all the entrants for their enthusiasm for the BIMA Awards 2014."
Here is the synopsis of the entry (with the numbers taken out for privacy):
We increased
Glenfiddich’s share of voice in the run-up to the Christmas period by X% by
using a female brand advocate, whisky blogger Alwynne Gwilt, to create an
in-depth gift guide.
Our decision
was informed by the knowledge that the majority of people giving single malt
Scotch whisky as a gift at this time are women, an area of the market that’s
traditionally under-represented.
We created a
guide that provided gifters with valuable information to help them make a
purchasing decision as well as giving them useful knowledge about Glenfiddich
that they could pass along to help the recipient enjoy their gift.
The competition (below) looks pretty hot but fingers crossed for the awards night on 18th September - Good luck to all ;-?
'Buying a car': Car loans SEO campaign — Barclays Bank PLC
Cashing in on search engine success — Absolute Digital Media
Future proofing search strategy — Epiphany
Glenfiddich — Gravity Thinking
Putting Forest Holidays on the map for UK holidays — Propellernet
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