At the beginning of February 2009 Imedeen launched a new global campaign to promote it's range of skincare supplements. The Diagnostics campaign communicates Imedeens unique positioning as the only oral skincare brand with products to suit women's changing skincare needs as they get older. It features Derma One (30+ years of age), Time Perfection (40+ years of age) and Prime Renewal (50+ years of age).
The campaign includes press advertising, outdoor, in-store, live marketing and point of sale activity. However at the heart of the campaign is a website and Lifestyle Skin Assessment application which provides users with an interactive skincare consultation www.imedeen.co.uk/youcandomore The website and application are being supported by online advertising and online social media activity targeting key online influencers and connectors within the beauty sector.
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