Scottish and Newcastle have appointed Gravity to help drive a CRM and digital strategy and activity across the brand portfolio. Appointed in December 2008 Gravity will focus on the development of the central infrastructure enabling and inspiring brand teams and their agencies to focus more resources on CRM and digital activity. Stephen Firth Managing Partner at Gravity stated 'A key focus for S&N over the coming months is to future proof their business whilst driving value with leaner resources. A more focused and disciplined approach to digital and CRM is imperative to this.'
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