Gravity Thinking to assist Shelter with major fundraising push

Gravity Thinking has been appointed to assist Shelter with a major fundraising push this year. The activity being developed in association with one of Shelters key commercial sponsors (yet to be disclosed) is in development and will materialise as a full integrated campaign including - in-store, online, ambient, experiential, direct and web based activities.

About Shelter: In 2008, there is a seemingly unbridgeable gulf between the housing haves and have-nots. Housing is now the key factor determining a person's health, wellbeing, and prospects in life. Because of Right to Buy and a lack of new building, 1.8 million households in England languish on council waiting lists, and the numbers stuck in temporary accommodation have soared.

If you can't afford to buy, and can't get a council house, renting privately may be your only option. But this is often unaffordable to people on low incomes. The slums of the 1960s are gone, but the housing crisis still exists. Shelter has achieved great things in its history, but our work won't stop until everyone in Britain can access a decent, affordable home http://england.shelter.org.uk/