Gravity Thinking have been tasked with the development of a centralised approach to database and eCRM strategy and management for the retail property giant Land Securities. The initial phase of the project is to assist local shopping centres with their immediate data and eCRM requirements with a view to taking a centralised approach in order to support centres at the same time as creating efficiencies for the company.
Land Securities is a FTSE 100 company who own and manage approximately 7.6 million m2 of commercial property and provide property services to more than 2,500 private and public sector clients. Land Securities is the UK's largest Real Estate Investment Trust with a commercial property portfolio worth over £14 billion.
www.landsecurities.com
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