Allianz appoints Gravity Thinking for social media support

Allianz, one of the World’s leading insurers and financial services businesses, has appointed London-based digital and social agency Gravity Thinking to develop their UK social media strategy, activation and community management.

Gravity Thinking’s first task will be to support Allianz UK ‘School Run’ television campaign by owning the conversation around the topic both online and offline, building awareness for the brand in the UK by creating a link between Allianz and the trials and tribulations of the school run that the brand can own.  The brief will also encompass activating the sponsorship of Saracens rugby team in social.

Andrew Roberts, Managing Partner at Gravity Thinking, said “The challenge of helping one of the World’s biggest insurers grow their UK business is something you don’t get the chance to be involved in very often. We relish the opportunity to help turn this global brand into a household name in the UK.”