Gravity win First Drinks Brands Business

Off the back of winning the William Grant & Sons Glenfiddich Global digital, social and relationship marketing business in June 2012, we have now also picked up the UK Glenfiddich business from First Drinks Brands (the UK distributor).

The main focus will be to make Glenfiddich the most valued single malt whisky in the category in the UK via innovative social and digital campaigns as well as a relationship marketing programme 'Explorers'. We'll also be involved in activating the second year of the brands sponsorship of the Walking With the Wounded annual event. Last year it was Everest, this year it's a race to the South Pole.