Gravity Appointed to manage Specialized UK's 2012 Facebook presence

Specialized, the biggest bike brand in the World, have appointed Gravity Thinking to manage and grow their UK Facebook presence throughout 2012 and beyond. Following a successful launch of their Globe Facebook page, supporting their utility bike range, and development of a commuter focused website (www.cyclingcommuter.com) Gravity’s remit will cover the entire Specialized range of mountain, road and multi-use bikes and will focus on growing the community using the multitude of existing and new content to include races, demo days, dealers, concept stores and charity connections.


“As we all know content is king and Specialized have this in spades – we are relishing the opportunity to use this content to activate the brand in such a fast growing community” Andrew Roberts, Managing Partner Gravity Thinking


Beth Ashford from Specialized added “Gravity’s passion for social media was a perfect match for Specialized’s passion for bikes and we are looking forward to working together to unite the World of bikes and social”