Gravity Thinking have been appointed to develop a social strategy and develop outreach programmes for the launch of new Philips Sonicare products. The appointment comes off the back of Social Intelligence reviews across all major brands within the Philips portfolio and the success of outreach activity on the Philips Gaggia coffee machine brand. Andrew Roberts, Managing Partner said 'Philips have embraced social media in exactly the right way - understand it, test it and then implement it in a relevant way to your brand. There's still some way to go in terms of their social media presence however we're seeing some excellent results.'
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