Gravity Thinking has formalised a partnership with Social Arc in the West Coast of America inorder to create an innovative social media tool. The proprietary tool provides a landscape report that enables brands and company's to better understand the levels and sentiment of conversations around associated key words as well as identify key centres of influence. The tool is being to great effect by blue chip and smaller companies who are embracing social media as a key element of their marketing strategy going forward (www.social-arc.com).
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