Philips appoint Gravity Thinking to review key brands within social media

Philips has appointed Gravity to assist them with a social media review of key products and brands within their portfolio. The project kicks of with a social media landscape revew and analysis. Philips is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure. Gravity Managing Partner Andrew Roberts said ' this is a facinating project where we'll be deep diving into some major products and brands to better understand how Philips can leverage social media to promote their brands and better manage consumer relations.' www.philips.co.uk