Gravity Thinking kick off Globe partnership marketing activity

Gravity Thinking have kicked off the launch of the new Globe bikes range in the UK in a tie up with boutique retail partners. The strategy is to position the bike as a practical and stylish accessory to modern life and appealing to consumers with a latent desire to ride. Commencing with the Lavender Rooms in Brightons North Lanes the campaign will roll out across the UK over the coming months supported by a Facebook application and campaign.