Pearson's kick off 150 anniversary campaign at Earls Court

Pearson Cycles kicked of their 150 year anniversary campaign at the Earl's Court bike show on 8th October 2009. They introduced an exciting new range of bikes including a limited edition 150 anniversary single speed fixed gear bike, only 15 of which will ever be made! They also launched their 150km sportive taking place in May 2010 and a new charitable cause the RIGHT2RIDE which will give underprivaledged children to opportunity to own a bike.

All anniversary materials have been developed by Gravity including a fully integrated campaign which will roll out over the next 12 months including the identity, a website, brochure plus promotional and online activation activity www.pearson150.co.uk