Maximuscle have appointed Gravity to handle the development of a website to support their new activation campaign - The Cyclone 30 Day Challenge. This is the first time Maximuscle have looked to an external agency to handle website development. The website will include dynamic tools which will enable the users to sign up and monitor their progress over the 30 days. The campaign kicks off 1st September 2009 - http://www.cyclonechallenge.com/
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