Racing UK, the UKs top horse racing TV broadcaster has appointed Gravity to develop and implement its CRM strategy following a two way pitch with 141 who handle consumer acquisition.
The appointment of Gravity to the business follows a renewed focus for Racing UK on maximising the potential within its consumer database. Gravity is tasked with improving prospect conversion, reducing churn and driving re-engagement with lapsed consumers.
The appointment of Gravity to the business follows a renewed focus for Racing UK on maximising the potential within its consumer database. Gravity is tasked with improving prospect conversion, reducing churn and driving re-engagement with lapsed consumers.
Stephen Firth, Managing Partner at Gravity says: ‘We are absolutely delighted to be working with Racing UK on instigating a robust CRM platform for the future. Racing UK are an exciting company operating in an dynamic sector and we are looking forward to developing some great work with them.’
Nick Mills, Commercial Director at Racing UK said ‘We were not only impressed with Gravity’s previous experience in CRM but also their passion and desire to get under the skin of our business and consumers. CRM is going to be critical to the business going forward and in Gravity we have a partner who can help us deliver a best in class solution.’
About Racing UK: Racing UK launched in 2004 and focuses on quality racing from the UK as well as selected racing internationally. It is available to 3 million homes and over 2,100 pubs and clubs. BARB data confirms: Racing UK residential pulls in circa 400,000 viewers per month, over 50% of Racing UK viewers are ABC1 social class and 75% of viewers are male. The Racing UK Club is now the biggest Racing Club in the UK, with over 50,000 members. The channel also broadcasts its popular daily Racing Replay programme, which highlights the day’s races and previews upcoming race fixtures. Racing UK provide full promotional support and free tickets to 45 race days per year to subscribers.
The racecourses which own 100% of Racing UK are: Aintree, Ayr, Bangor, Beverley, Carlisle, Cartmel, Catterick Bridge, Cheltenham, Chester, Epsom Downs, Goodwood, Hamilton Park, Haydock Park, Huntingdon, Kempton Park, Ludlow, Market Rasen, Musselburgh, Newbury, Newmarket, Nottingham, Pontefract, Redcar, Salisbury, Sandown Park, Thirsk, Warwick, Wetherby, Wincanton and York.
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