Integrated Campaign for Imedeen Prime Renewal

Gravity Thinking have just implemented a campaign promoting the Imedeen Prime Renewal product this month (April 08). The fully integrated campaign includes press, pr, on-pack and online driving to a bespoke website.

The focus of the campaign is driving awareness and recruitment of post menopausal women to the Imedeen brand. This has been achieved via a series of national road shows and a modelling competition searching for the new face of Prime Renewal – the reward being a 1 years modelling contract with Close Models.

IMEDEEN Prime Renewal was created for the specific skincare needs of post-menopausal women. Quite simply, these are the most advanced anti-ageing skincare tablets you can find. IMEDEEN Prime Renewal works deep in the dermis, where skincare creams cannot reach, to protect and revitalise the formation of collagen and elastin.

The campaign went live on the April 6th and can be reviewed at http://www.primerenewal.co.uk/