Join the agency that's levitating whisky and creating mind reading toppers

We are on a recruitment drive after winning a new car brand (excuse the pun) Gravity Thinking are looking for new talent to join our growing agency.

We are an award-winning brand-building agency with digital and social at heart. Based on the South Bank, behind the Tate Modern, we are small (20), perfectly formed and pack a big punch. We run the social, digital and data presences for Glenfiddich (the worlds leading single malt brand) both globally and in the UK. Other clients include Hendrick's Gin, Allianz Insurance, The Body Shop, Disney and that car brand we didn’t mention earlier.

We’re the agency who brought together artists from Scotland and the Caribbean to levitate a drop of Glenfiddich between sound waves. The inventors of Hendrick’s Phantasmagorical Cogitative Drinking Toppers – a collection of mind reading top hats designed to enhance your experience of a Gin and Tonic. And we have even bigger plans for next year.

Gravity is a smart, hardworking agency. And we’re looking for talented, enthusiastic and friendly people to add to our team. 

We are looking for:

Junior Community Manager 

We’re searching for a social native, and if you appreciate a dram of the world’s finest single malt scotch, even better. In this role you will be working day to day on Glenfiddich and the car brand whilst supporting other clients such as The Body Shop, Allianz and Disney. Reporting to our legendary Senior Community Manager.

Senior Planner 

This role is focused on the car brand, so it's a great opportunity to add a fantastic high-profile client to add to your already impressive portfolio. General support of the planning team will also be required.

Junior Digital Project Manager 

This is a very hands on role where you will take responsibility for the production of smaller digital projects as well as a supporting role on larger scale projects. Reporting to Project Manager.

If you think you’d be a good fit at Gravity, get in touch with paige@gravitythinking.com and we’ll get things moving.

Allianz appoints Gravity Thinking for social media support

Allianz, one of the World’s leading insurers and financial services businesses, has appointed London-based digital and social agency Gravity Thinking to develop their UK social media strategy, activation and community management.

Gravity Thinking’s first task will be to support Allianz UK ‘School Run’ television campaign by owning the conversation around the topic both online and offline, building awareness for the brand in the UK by creating a link between Allianz and the trials and tribulations of the school run that the brand can own.  The brief will also encompass activating the sponsorship of Saracens rugby team in social.

Andrew Roberts, Managing Partner at Gravity Thinking, said “The challenge of helping one of the World’s biggest insurers grow their UK business is something you don’t get the chance to be involved in very often. We relish the opportunity to help turn this global brand into a household name in the UK.” 

Gravity feature in August IAB showcase

Our Glenfiddich UK Fathers Day Photo Restoration Project only went and got shortlisted in the prestigeous IAB monthly showcase beating Wieden Kennedy's 3Mobile work - great job Gravity Team, let's get a few more campaigns in there over the coming months - http://bit.ly/gravity-iab

Gravity welcome 3 new bright young graduates to the team

Gravity have appointed three new graduate trainees to the team this month. The candidates went through our own thorough graduate recruitment programme and came out the other end with flying colours. Jessie Frahm (pronounced Yessie) from Denmark joins the Digital Project Management Team, Roos Wijen (pronounced Rose) from Holland joins the Client Services Team and Georgia from London Zervudachi joins the Planning team. Bright young things with amazing careers in front of them. Welcome and good luck guys.

Gravity appointed to Sailor Jerry Global RM task

We've just been appointed by the global Sailor Jerry Rum team at William Grant & Sons to define the global Relationship Marketing strategy and plan for the brand. The appointment was made based on our work on Glenfiddich and across the portfolio framwork. Congrats team, let's deliver some brillant thinking and work.

Jason Coetzee joins the team from Rufus Leonard

This month Jason Coetzee has joined the team from Rufus Leonard in order to provide more senior guidanace to the Digital Project Management Team. His experience on eclectic digital and social projects, large and small provide us with even greater knowledge and experience. Welcome to the team Jason.

Shortlisted for the 2014 BIMA Awards !

We found out today that we have been shortlisted for a BIMA award in the category of Performance for the Glenfiddich Xmas 2013 activity.

BIMA put it best themselves:

"Congratulations to the finalists of the BIMA Awards 2014. Fifty of the leading practitioners in digital judged a record number of submissions – with the superb quality of entries giving them a tough time arriving at this list. The names and projects set out below are the cream of an incredibly high standard across the board. We thank the judges for their time and effort and also take our hats off to all the entrants for their enthusiasm for the BIMA Awards 2014."

Here is the synopsis of the entry (with the numbers taken out for privacy):

We increased Glenfiddich’s share of voice in the run-up to the Christmas period by X% by using a female brand advocate, whisky blogger Alwynne Gwilt, to create an in-depth gift guide.

Our decision was informed by the knowledge that the majority of people giving single malt Scotch whisky as a gift at this time are women, an area of the market that’s traditionally under-represented.

We created a guide that provided gifters with valuable information to help them make a purchasing decision as well as giving them useful knowledge about Glenfiddich that they could pass along to help the recipient enjoy their gift.

The competition (below) looks pretty hot but fingers crossed for the awards night on 18th September - Good luck to all ;-?

'Buying a car': Car loans SEO campaign — Barclays Bank PLC

Cashing in on search engine success — Absolute Digital Media

Future proofing search strategy — Epiphany

Glenfiddich — Gravity Thinking

Putting Forest Holidays on the map for UK holidays — Propellernet

Gravity Thinking appoint new Creative Director

This week our new Creative Director, Martyn Gooding joins the Management Team here at Gravity Thinking as we continue to bring in new talent and deepen and grow our capabilities and experience. 

Martyn is an award winning creative with some amazing experience having worked at Leo Burnet, Ogilvy One, Syzygy and Stack prior to being Creative Director at Imagination. His experience covers a brands such as Ford, Land Rover, HSBC, Samsung, IBM, Cadbury and Cancer Research UK.

Martyn will take responsibility for all creative output on all clients and will assist the Management Team in delivering the next phase of growth at the agency. Welcome Martyn.

Gravity Thinking pick up Tullamore Dew Website

Gravity Thinking have been appointed by William Grant & Sons to manage and develop the Tullamore Dew global website presence from April 2014. Initial activation projects are underway and will be launching over the coming months.

Tullamore Dew is one of Ireland's finest whiskeys. First distilled in 1829 in the small town of Tullamore in County Offaly in the heart of Ireland. The name derives from the initials of an early owner, Daniel E Williams - DEW. Tullamore Dew is a favourite among Irish whiskeys for its distinctive, accessible taste, enjoyed on its own, over ice or with a little water. Connoisseurs describe Tullamore Dew as "Subtle, smooth and with a pleasant maltiness combined with charred wood undertones and the natural flavour of golden barley." www.tullamoredew.com

Gravity weigh-in on another important football debate. Who has the most optimistic fans on Twitter this year?

To follow up on the success of our #MoyesOut vs. #WengerOut graph last month, we decided to dip our toe in the topical waters of premier league debate again. This time we were looking at the premier league’s (yet to be decided) top 4, and which of them had the most confident supporters on Twitter throughout the year. To do this we scraped Twitter mentions of users who had mentioned one of the top 4 teams, along with any number of variations around ‘win the league’. The results came out as expected – a lot of false hope from Arsenal fans towards the end of 2013, and a few peaks in mentions for Liverpool after the 5-0 Spurs thrashing. However, perhaps the biggest insight was the lack of conversation for Man City throughout the year – only 6% of all mentions had specifically implied that City would win the league, in comparison to 30% for Arsenal and 51% for Liverpool (13% for Chelsea). Whilst the results weren’t quite as overwhelming as our first graph, we still garnered over 12,000 views of the Gravity branded graph itself (according to imgur.com) and 167 upvotes (+83 comments) on the initial Reddit post.

Spirit of a Nation campaign for Glenfiddich

This month brings a close to the Spirit of a Nation campaign that Gravity have developed for Glenfiddich along with our inter agency friends at Captive Minds, The Village and Purple. The campaign was activating Glenfiddich’s sponsorship of the Walking With the Wounded South Pole Allied Challenge which took place in December 2013 and was headed up by their Patron Prince Harry. At the heart of the campaign was the limited edition Spirit of a Nation expression, two bottles of which traveled to the South Pole. One was used to toast the amazing achievement and the other will be auctioned for the charity. The campaign has been a massive success with thousands of people supporting the campaign and some amazing media coverage.

Gravity Thinking attends SXSW 2014

This month we’re off to SXSW in Auston Texas for the third year running. Andrew and Michaela will be tweeting and blogging their way through 5 days of interactive thought leadership. Tough gig. Visit our blog for updates http://gravitythinking.blogspot.co.uk/2014/03/magic-or-logic-sxsw.html

Gravity sign up to Crimson Hexagon

This month we have signed up to the Crimson Hexagon online listening platform. The new platform will allow us to deliver deeper social and digital insights for current clients, helping to shape our strategy and creative. The ability to manually train the tool through intuitive human interaction results in more purposeful results, over and above some of the more traditional search-string based tools. Johnnie Campbell, who runs that platform within the Planning team said ‘this platform is a dream for planning as it enables us to derive new deeper insights that will inform strategy and solutions. Rather than using online listening to pat ourselves on the back for a campaign well done, we can use this vast amount of data for more accurate research as part of our overall planning function.’ The platform is being applied on an ongoing basis across all clients as well as being used for specific proactive research.

Gravity Thinking Annual Planning Day

Friday 29th November saw Gravity Thinkings annual planning day. An amazing day with fantastic contributions from every single person in the agency. We celebrated some truly great work and achievements in 2013 with 70% growth being a headline. We also started the ball rolling on the strategy and plan for 2014, in essence taking the foundation that we've created on our current clients and spreading the Gravity Thinking love further afield. Thanks to the whole team for taking the time on top of busy schedules to make the day such a success.

SOCIAL MEDIA WEEK 2013 KICKS OFF

Monday 23rd September marks the kick of off Social Media Week 2013 - http://socialmediaweek.org - across the globe. We'll be attending numerous events this week in London however most exciting is the that we are hosting two of our own events at Emerson Studio's. We'll be welcoming over 60 social savvy marketing professionals to our home to find out how to 'Use Data To Put A Face To Your Facebook Fans' (#smwsocialdata) and  inform them of the '4 Key Facebook Metrics You Should Be Using Now' (#smw4keymetrics). If you want up to the minute updates follow us @gravitythinking.com and also visit our blog for deeper insights and our pov on the events that we attend http://gravitythinking.blogspot.co.uk/

We welcome Henry from 1000heads

Henry Cruickshank joins us to further bolster the expertise in our social and community management teams. Previously at 1000heads Henry will bring all his experience and knowledge of managing and engaging communities to bear. He will initially focus his efforts on Callaway and Unibet whilst consulting across all our other clients. Welcome to the team Henry.

Gravity wins Spareroom pitch

Congratulations to the Gravity Thinking team who have just picked up the Spareroom business for outdoor advertising activated through digital and social media channels. According to a HitWise custom category of flatshare websites, SpareRoom.co.uk is the #1 Flatshare site in the UK - more than 4 times busier than the nearest competitor. Going head to head with a few other agencies our passion, insight and great work won through. Well done team.

Johnnie joins from Manning Gottlieb

We have just recruited a young and super talented social planner, Johnnie Campbell to the Gravity Thinking team. He previously worked at Manning Gottlieb on Specsavers, Bathstore and Virgin. He will be working across all our clients and bringing his social talents to bear with a specific focus on audience growth and extending reach. Welcome Johnnie.

Joana Joins as Digital Designer

Joana Couto has joined Gravity Thinking as a digital designer to further bolster our growing team. She'll bring a can do attitude a long with a passion for digital design interfaces and innovation (and also some continental flair heralding from Portugal). Welcome Joana.

Alastaire Allday Joins Gravity as copywriter

Alastaire Allday has joined Gravity Thinking as a copywriter in order to bring more strength to the creative department. With a strong background in online journalism and social media as well as having had a book published Alisatire's going to fit in great.